Schysst Stall!
To do projects to prevent something bad from happen, is project that´s really close to my heart. Schysst stall is one of those projects! We made together with Prevent a whole new initiative! An initiative to stop sexual harassment in the horse industry.
Client
Prevent
My role
Art Director
What I did
Namning, communication concept, website, posters, films, brand guide
Background:
Shysst stall is an initiative to get stall owners to show that they take sexual harassment seriously. And that they have the right tools to stop it!
Idea:
The idea was to make as many stables in Sweden into “schyssta stall” to make that happend we branded the initiative, gave it a name, we made movies around the problem. Made merch and collected everything (even a map over al the stables in Sweden connected to the initiative) on a site.
